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This San Valentine's we have a mission: to re-brand Skittles packaging in order to reach a more mature target audience, as well as run a Tv campaign characterized for Skittle's sense of humor. After designing several prototypes, we came up with a special packaging edition and the storytelling script. 

Furthermore, we developed a concept: A Valentine's sugar-free!

Buying Skittles the consumers will donate 10 pence for  children

suffering from diabetes  

Prototypes

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Advertising

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Final choice

TV SCRIPT :A Valentine's sugar-free!

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There is soft music in the background and a voiceover driving the storyline. The Tv Script is connected with the Social Media Ad as environmental sounds, like heartbeats, will play a relevant role.

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A young man rings the bell of one building located in a street of Barbican district. He is climbing the stairs and his heart is beating with more and more intensity as closer as he is on the 4th floor. He is at the front of one beautiful and brown wooden door. He is extremely nervous, he fixes his tie and knocks the door. ( beat sounds increasing volume progressively ).

A woman opens the door. They look at each other and he gives her a present.

She is opening this well-wrapped gift. It´s a  nice box of Skittles with a charming limited design!

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Narrator ( voiceover): This Saint Valentine´s we don´t want you to be sticky, tacky, gummy or clinging..

The woman opens the box, finding a personal message inside.

She smiles.

Narrator ( voiceover) : ( at the time she smiles) …because she is sweet enough and she doesn´t need more sugar. Happy Saint Valentine's sugar-free.

Feel the rainbow. Taste the rainbow.

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Notes:

That last scene, when the woman is opening the box and reading the special quotation is happening in several districts of London, with different ethnicities.  The Camera is showing shoots of several women opening the box and reading a different message.

The personal message included in the box has been created by Skittles fans. They have been asked for quotes and propositions in social media to be involved in Saint Valentine’s campaign.

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